Rainmaker

Be back in a GIPHY

In another move to dominate social media, Facebook just bought Giphy for $400m. It will be integrated with Instagram. 

Giphy has over 300 million daily users and 12 billion GIF searches per month

Giphy generates no earnings & is free to use. Why buy it?

Simple – access to data

Facebook will still allow its partners and competitors to use Giphy while collecting their usage data. Access to competitors without technically being anti-competitive.

FB will analyze GIF usage patterns (& could possibly front-run trends).

Instagram already has a food delivery app.

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